BBYF - OUR HISTORY
Beauty Becomes You Founder
father says to me...6 weeks prior to his death..."Ali, Beauty becomes
you" . It means to me, "thank you for everything you have given for me
while I have been ill, as it is the things you do for others that make
you beautiful. For that, you have become beauty."
September: My good friend Tim Hogan
offers to arrange a few meetings for me in NYC to consider moving
professionally into industry.
have several meetings with some remarkable people. Tom Moloney says, I
know who you need to meet Joe Spellman!
November: I come back for my very important meeting to Estee Lauder and to meet
the renowned Joe Spellman. Just prior to my meeting I am reminiscing to
myself and friends about when at the age of 7 (1967) I was lost in a
Florida department store called Maas Brothers, I was rescued by a lovely
Estee Lauder representative. To console me, she gave me one of the first
"gift with purchase" packets of a YouthDew Trio of products. I carried
that packet and the memory of her with me for more than 30 years
believing that I would one day either work for Estee Lauder or be just
like her. You might imagine how 11/9/04 is one of the most thrilling
days of my life before I even arrive to meet you.
I am pleasantly greeted by Sharon Meyerson and then I am led to Joe's
office. I tell my very long story of my own professional development, my
possible book which carries the title my father had said to me, Beauty
Becomes You, and my desires to move into the beauty industry. All of
this, to someone who I don't know at all but who is so respectful of my
going on and on. A thoughtful smile and a few thoughts from Joe Spellman
including how difficult it is for anyone to come into the industry when
they have not started behind the counter, (I had heard this always), but
more importantly how he understood the 'good' I had done for so many
people and that I really didn't belong in the world of industry and I
needed to continue helping others. How 'Beauty Becomes You' was not the
title of a book, it was the name of a charity. And, that I should start
it and that perhaps one day Estee Lauder and the cosmetic industry might
WOW! Never expected that advice. After
wandering out to the street, where it is amazing I was not struck by a
taxi (a sign that this is my destiny?) I call a good friend and ask,
"How do you start a charity?" Initially, I am assuming the charity will
serve the population I have spent my life serving, those who have lost
their appearance to trauma and chronic illness.
The story unfolds...
January, February, March: I continue seeing my patients. There are no signs that this is the
population or that I will even be able to start a charity, but I keep
April: I am invited to a dinner
with the Director of Philanthropy of the AARP Foundation who is visiting
Atlanta. She is starting a Women's Initiative and after learning of my
25+ year practice in Clinical Aesthetics wonders if I have a book? She
invites me to speak in June to women from around the country. I create
the journal for
the "book" (which is not written) called From Glamour to Grace...Beauty
Becomes You. (Do not even think of a connect with the charity with
seniors at this point!)
May: continue my practice.
June: I speak at the AARP
conference on a panel with 5 other PUBLISHED authors. Women want my
journal for their "LaLa sisterhood" groups. I only had 35 printed. (I
still do not think about the charity.)
July: I am invited by my sister who
is emcee for a Meal to Remember benefitting Meals on Wheels ,to an open
house celebrating the 40th anniversary of Senior Citizen Services of
Metro Atlanta. While touring the center and noticing that EVERYTHING is
lit up, I separate from the group I am with and find myself in a dark
area. In this location there are two old shampoo bowls and two old
shampoo chairs and an old manicure stand with nail polish, etc.. I
wonder why this is in the dark when every other area is lit up? I find
the director and bring her to the area. I ask her why? She shakes her
head and says, "This is the favorite place for our "members". But we
can't keep it staffed and we can't afford product. Then my light bulb
went on This is what Beauty Becomes You needs to provide!
August: A mission statement and
vision statement start to develop. We look for someone to help write the
documents for the 501(c)(3). With no monies we need a volunteer.
September: A young, recently
graduated law student who is waiting to take her boards volunteers to
take on this project although she is unfamiliar with the process.
KATRINA hits New Orleans!
December: Concentration on the documents.
January: We finally apply for our
501(c)(3). We receive a letter stating to contact the IRS in 3 months.
We have our first board meeting.
March: Contact IRS and are told that because of all the charities
being started to aid Katrina it will be at least a year and a half
before we are granted our 501(c)(3).
April: Investigate how to expedite
the process... learn that if we have a donor and a letter that we can
May: Get a donor/ letter sent by
them to IRS.
June: Another letter sent to IRS
process continues. Bike Ride Across Georgia - our first team of National
Treasures Cyclists jerseys with sponsors are provided to cyclists (15
total). Cycling for Seniors.
July: BBYF receives 501(c)(3)
August: Board meeting
September: Launch Senior Programs "Day of
Timeless Beauty". Held at Calvin Court. (50 seniors receive over 100
services). Program is filmed.
October: 1st Age of Elegance Polo
November: Board meeting
December: 2nd Day of Timeless
Beauty Lutheran Towers (45 seniors receive 90 services) : Atlanta CBS
affiliate selects Alison O'Neil and Beauty Becomes You Foundation for
their special segment, "Good People" Commentator Brenda Wood.
January: Board meeting
February: Day of Timeless Beauty
March: 2nd Annual Ladies Hat
April: Applied for Beauty Becomes
May: Board meeting
June: 2nd annual BRAG (Bike Ride
Across Georgia: Cycling for Seniors. 25 members are given jerseys
afforded by Sponsors).
July: 1st anniversary 501(c)(3)
August: Princess Diana Tiara Party:
Private party makes BBYF the beneficiary raises $13,000.00!
September: Senior lecture at The
Lou Walker Senior Center (20 seniors).
October: 2nd Annual Age of Elegance
Polo Benefit 1st of 2 International Trademarks for BBYF received.
November: Day of Timeless Beauty
for seniors (45 seniors receive 75 services); Board Meeting.
January: A Day of Timeless Beauty -
(40 seniors receive 80 services) Campbell Stone Apartments.
March: 2nd International Trademark
for BBYF received.
April: Day of Timeless Beauty - Lou
Walker Senior Center (45 seniors receive 150 services); 3rd Annual
Elegant Ladies Hat Luncheon.
May: Day of Timeless Beauty
Lutheran Towers = (55 seniors receive 85 services) Celebration of Older
Adults Month Congressman John Lewis attends and invites me to his office
in Washington, D.C.; Visit to NYC.
June: Executive Center for
Professional Leadership 1 week training program for CEO's and Executive
Directors of non profits worldwide. 40 people are selected from around
the world. BBYF Alison O'Neil Andrew is on of the 40! Program is taught
by professors from George Washington University, Georgetown Business
School and Harvard; 3rd annual BRAG National Treasures Senior Cycling
team. 30 members aged 60-80 years old.
July: 2nd anniversary 501(c)(3)
August: St. Bartholomew's Senior
presentation lecture to 30 seniors; Board Meeting.
September: Day of Timeless Beauty -
North Fulton Senior Services - (75 seniors received over 300 services) - 35
volunteers. Largest senior program to date. FOX affiliate Channel 46
October: 3rd Annual Age of Elegance
Polo Benefit: elected to go ahead despite the economy.
November: Channel 46 airs segment;
April: 4th Annual "Elegant Ladies" Hat Luncheon
June: 4th Annual BRAG
September: Jane Seymour "A Most
October: 4th Annual "Age of
Elegance" Polo Benefit
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